With Donald Trump promising to promote “clean coal,” this piece from 2008 is timely again. Profitable lies, like cats, seem to have multiple lives. Not coincidentally, much of China and Europe are both now struggling with heavy pollution due in large part to coal burning.
by Richard Conniff/Yale Environment 360
You have to hand it to the folks at R&R Partners. They’re the clever advertising agency that made its name luring legions of suckers to Las Vegas with an ad campaign built on the slogan “What happens here, stays here.” But R&R has now topped itself with its current ad campaign pairing two of the least compatible words in the English language: “Clean Coal.”
“Clean” is not a word that normally leaps to mind for a commodity some spoilsports associate with unsafe mines, mountaintop removal, acid rain, black lung, lung cancer, asthma, mercury contamination, and, of course, global warming. And yet the phrase “clean coal” now routinely turns up in political discourse, almost as if it were a reality.
The ads created by R&R tout coal as “an American resource.” In one Vegas-inflected version, Kool and the Gang sing “Ya-HOO!” as an electric wire gets plugged into a lump of coal and the narrator intones: “It’s the fuel that powers our way of life.” (“Celebrate good times, come on!”) A second ad predicts a future in which coal will generate power “with even lower emissions, including the capture and storage of CO2. It’s a big challenge, but we’ve made a commitment, a commitment to clean.”
Well, they’ve made a commitment to advertising, anyway. Read the rest of this entry »